Do you know what the easiest way to get more search traffic is? It’s not by writing more content. It’s actually by expanding internationally.
Hey, everyone, I’m Neil Patel, and today I’m going to teach you how to double your search traffic through internationalization. I want you to take a look at this picture here.
This is an analytics screenshot of NeilPatel.com. You’ll notice that I get a lot of traffic from the United States, but the United States doesn’t even make up 50% of my traffic. Why? Because I’ve expanded globally. There’s a lot of popular regions on my website, such as India, Brazil, all the Spanish-speaking markets. I’ve expanded globally. You know what? I’ve done this because there’s no competition overseas. So now, I’m going to teach you how to do the same. This has been one of the biggest driving factors of my growth. The first thing you want to do is translate your content. Whatever you do have, you want to translate into the languages that you’re going after. Keep in mind, the majority of the world doesn’t just speak English.
There’s languages like Hindi, Mandarin, that are extremely popular, and there’s a ton of money outside of just the United States. The world doesn’t revolve around America. It’s much bigger than just one country. By translating your content to different languages, now when people are googling within their own language, they can then come to your website. You can use a plugin like Transposh.
It’s a WordPress plugin that helps translate your content. It’s not that effective. A better way or a better strategy is to do it manually. You can go to sites like Upwork.com and hire translators. They’re not that expensive. You can translate a lot of the pages on your site for 50 bucks, 100 bucks and go from there. Now, after you translate your content, the second thing you want to do is use hreflang code. Hreflang code is from Google, or at least Google uses it. I don’t know who created it, but a lot of search engines use it. What hreflang does is it tells the search engines, “
Hey. This page here is my English version, and this other page is my Portuguese version for Brazil.” If you look at the source code for NeilPatel.com, you’ll notice that I have hreflang for German, Spanish, and Portuguese Brazil. By using hreflang, it tells Google, “Hey. For these search engines over here, let’s say in Brazil, rank the Portuguese content instead of the English content.” You want to do that because let’s say in regions like Brazil, roughly 5% of the market speaks English. 95% speak Portuguese. All you have to do is give it time, do the hreflang set up, make sure you enter a link, so your Portuguese pages should link to your other Portuguese pages. You don’t want your Portuguese pages linking back to your English pages. By doing that, your rankings are going to go up. One simple thing to know is that when you use hreflang and you’ve translated your content, when someone is coming to your website, you want to redirect them to the region that they’re from.
You do this because of browser settings. Let’s say they use Google Chrome. Well, Google Chrome tells your website that hey, this person reads, let’s say in German, or they read in Portuguese, and you can automatically redirect them. You can hire a developer from Upwork.com to do this, and let them know that do not redirect search engine bots.
The reason you don’t want to redirect search engine bots is because a lot of servers are in regions that are English-speaking, like the United States. Google is crawling your German version of your site from the United States. You don’t want to redirect them. You want to let them read your English site and your German site, but you want to redirect the users. When you tell the developer this, they’ll know how to do this for you.