Hey everyone, I’m Neil Patel and I’m here for Q&A Thursdays. I’m also here with Adam from Viewership, and today we’re going to be going over a question that you guys are constantly asking and we’re gonna help you solve it in today’s video.
So, what’s the question, Adam? – We’ve been getting a ton of questions about finding a niche for your blog. So this one is from Pratik Sah, and it says: “Started blogging 2 years ago, still not able to find the perfect niche. I don’t know what to do.” – Adam, your first blog was on? – Relationships. – And you end up loving it. – Right. – Right? And you still like relationships, but what are you more passionate about these days? – Viewership.com and YouTube marketing. – Okay, so what most people don’t realize in blogging, when it comes to finding a niche, it’s not just about finding something that you’re passionate about in the short run.
It’s also what you’re passionate about in the long run. Sure, Adam’s still passionate about dating, but he’s more passionate about marketing. So really think about what you love. Before you go out there and you create a blog, it’s not about, “Hey, I’m gonna do this for five years or two years and see what happens.”
Make sure you’re willing to do it for the next 10, 20 years. And if you’re not, make sure you have a team that’s gonna carry it over and help push it forward, even when you’re not there. But the first step is passion. If you’re not passionate about something, you’re not gonna blog consistently. – Like having those sleepless nights, you can’t stop thinking about it. – Yeah! – “Love your life”-type passion. – Dude, you created the new site “Viewership” and when we were hanging out last time you were like, “Dude, I wanna get to 100,000 visitors a month.”
Right? And you email me questions all the time and you ask my team questions, why is that? You love it! – That’s all I think about. You eat, sleep, drink it, like that’s all you think about when you’re starting your new niche, that’s the passion. – Yeah, so, now that you’ve got your passion down, or well, if you don’t know it, try like 10, 20 things. You may not figure out what your passion is, but you’ll figure out really fast what you don’t like. And when you figure out what you don’t like, it’ll help you go into a direction of what you like, and that’s what you should be focusing on passion-wise. The next thing you need to know is, not everything is about passion. There’s some topics out there that just don’t monetize well. Dating, it monetizes somewhat well, but what’s the problem with dating?
You need a lot of traffic to make money. – A lot of traffic. – Yes. And, you know, I know you’re passionate about it, but you could’ve avoided picking a topic that you need a lot of traffic for, if you used Google Keyword Planner at the beginning. – Alright. – Google Keyword Planner would’ve told you what keywords in your space are, how much volume, and how much those clicks are worth. When something gets a ton of clicks, and the cost per click is really high, now you’re in a money industry. So you can’t just be passionate, that’s a necessity, no matter what. It also has to make money. If your passion never makes money, you’re shit outta luck. What are you gonna do? You’re gonna end up getting a job and doing something that you hate and you’ll be like, “Screw this shit.”
Yeah. – But the first step is, picking something your passionate about. Two, it needs to make money. Three, it needs to have volume. You can use Ubersuggest and you can type in keywords, it’ll show you all related keywords within your industry, the search volume, the cost per click. And you can use Google Trends to type in a keyword to see if it’s on an upward movement or a downward movement because the last thing you wanna do is pick a keyword or a industry in which it’s dying in popularity, and then less and less people are gonna be talking about it.
So in five years, you’re gonna be out of a blog or no one’s gonna be reading it. – Right. – But that’s the strategy. – And it sounds like the old model of the “About.com”, where it’s about all different niches, that stuff doesn’t work anymore. – No, it doesn’t work anymore. So, it’s not about blogging on ten different things, Google had an update called Hummingbird a while ago, and with this update, it was all about theme-ality and topics. They’d rather have a niche website that’s super authoritative and thorough on one topic, such as presidents of the United States or pizza, right? And a specific niche, and know everything about that versus a website that covers everything under the sun. Like the About.com.
Sorry. – No worries. The About.com, you were just discussing it, when you do a Google search, do you see them everywhere these days? – Nope. – Exactly. – Yeah, yeah, they had to pivot pretty hard and figure out individual niche sites. – Yes. Wikipedia’s one of only ones that has done well, but Wikipedia has super thorough content on everything and that’s the key for content.
If it’s not thorough, you won’t do well in any niche. – Right. Do you remember the day that Hummingbird went through? Is that like the JFK assassination for us people? – No no no, I don’t remember the day because it didn’t really affect me. – Wow, alright. – Because I’ve only been blogging about marketing, so I never had the problem of writing on 10 different things and I go super in-depth on my content just because I love it. – Wow, okay. Well, there you have it. How to find a niche for your blog. So, would you like to? –
Yeah! Thank you, guys, if you have any other comments or questions, feel free to leave a comment below. We’ll be here. – We’re reading every single one of them. – Yes, we’re reading every single one, I’ll be responding to every single one of them. If you really like one and you’re like, “Oh my God, I want Neil to cover this in-depth in a Q&A Thursday video,” feel free to upload it and we’ll, of course, choose the most popular comments in our Q&A Thursday videos.
Doesn’t matter if you’re an entrepreneur or big company. Need help, again leave a comment, we’re here to help. We don’t need any money or anything like that. See you next time, make sure you subscribe and tell people about these videos. I really do appreciate it.